Creative strategy designed to engage.
Award-winning content producer and social strategist helping brands tell stories that move people - and metrics.
Building content systems for Fortune 500s, local businesses and nonprofits.
Interstate Batteries
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Honda
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Verizon
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Sysco Foods
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Brighthouse Financial
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Truist
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PepsiCo
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SHRM
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Nasdaq
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Acura
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GXO
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Family Service of the Piedmont
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Nucor
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Kayser-Roth
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7-11
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Interstate Batteries 〰️ Honda 〰️ Verizon 〰️ Sysco Foods 〰️ Brighthouse Financial 〰️ Truist 〰️ PepsiCo 〰️ SHRM 〰️ Nasdaq 〰️ Acura 〰️ GXO 〰️ Family Service of the Piedmont 〰️ Nucor 〰️ Kayser-Roth 〰️ 7-11 〰️
About
Britt
Bowen
Britt Bowen is a multi-disciplinary content producer and creative leader with over a decade of experience building content ecosystems that deliver results. From high-stakes, rapid-turn productions to long-term brand storytelling, she brings operational discipline and creative clarity to every project.
Whether it’s developing high ROI executive social programs, conducting competitive research to launch a new brand channel, or an leading integrated campaign end-to-end, she is an engaged collaborator with clients, teams, and technology to build content that connects, converts, and inspires.
What I Do
Performance Creative Strategy
& Optimization
Data-Driven Creative Direction
Testing & Iteration
Media Buying Fluency
Client-Facing Strategic Problem-Solving
AI-Integrated Workflow
Client Strategy & New Business
New Business & Pitches
Client & Cost Consultant Management
Production Oversight & Execution
Live Action & Photo/Art Production
Post-Production & Scalable Systems
Cross-Functional Collaboration
Interdisciplinary Team Leadership
Technical and Professional Education and Mentorship
Resource Management
Key Highlights
10+ years in creative production and content strategy
10+ years in creative production and content strategy, with growing focus on performance creative and media buying
Recent performance work spans telecom (Spectrum Enterprise), healthcare/wellness (WIFH), and past enterprise clients including Verizon, Truist, Nasdaq, PepsiCo
Drove CTR from ~1.5% to 5%+ across a multi-line B2B LinkedIn campaign through hands-on media buying and monthly optimization
Diagnosed and resolved a platform-compliance crisis for a healthcare client, rebuilding creative strategy under new Meta ad policy constraints
Daily user of AI tools for research, ideation, and creative analysis
MarCom Platinum Award (2021), DigiDay Future Leader Award (2022)
Recent Work
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Brighthouse Financial
Strategy and program development for FINRA-compliant consumer social.
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Verizon
Social curated as primary-source material for journalists and media outlets.
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Truist
LinkedIn executive strategy and social content for key financial leader.
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WIFH
Restoring compliant ad delivery for Atlanta’s best medical spa.
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Nasdaq Boardvantage
Creative production for a video introduction to an executive SaaS product.
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Interstate Batteries
Instagram brand identity and launch for a legacy brand.
