To meet the our publishing deadlines, it was imperative we created systems for project kickoffs and legal review. Additionally, by developing an approved creative style and approach designed to create urgent, ownable assets, we could spend more time developing actionable stories meant to engage our target audience to action: journalists.

To encourage journalists of all levels of publications to interact with our content, we grounded each story in emotionally surprising statistics, insights on social climates, and relevant findings from trusted news sources. These combined factors contributed to a tone that was cutting-edge, highly relevant, and easily sourced.

As we often worked with third-party partner organizations, alongside Verizon, template files and creative guides were created to streamline every step of the process:

• Pre-production story-mining

• Client kickoff and storyline approval

• Storyboards for client and legal approval

• After Effects “template” files meant for plug-and-play assembly of content sections

• Captions, transcriptions and final delivery

We explored every active device within their brand standards to create ownable moments specific to the Verizon News brand. Stock footage supplemented the look and polish of the videos, but critical moments of data visualization were featured prominently, using branded color, patterning, and motion dynamics to enhance the viewers connection to the data. Additionally, creative and copy were created in ironclad tandem to produce copy tailored for it’s typesetting.

Over 56 pieces of net-new animated videos were developed for this content series, in two exported sizes, shared across at least three social media platforms through micro-paid (Meta, LinkedIn) and organic means for Verizon and their partners.