Meta's enforcement update specifically targeted transformation-and-outcome-focused wellness messaging, the exact language most medical spa advertising relies on. Recovering ad delivery meant identifying which creative patterns had triggered enforcement and building a new content approach that could earn platform trust while still converting.

The strategy repositioned WIFH's message from physical transformation to education and provider expertise. This shift served two audiences at once: Prospective clients and Meta's content reviewers.

Worked directly with the client to research the specific creative and policy triggers behind the account suspension, then developed a strategic content plan organized by service/product line. Each line's messaging, hooks, and CTAs were built to stay within the new compliance boundaries while still speaking to purchase intent.

Wrote and designed the content, hooks, and CTAs for each service line's ad sets, with messaging calibrated per product based on awareness stage and offer complexity.

Meta (Facebook/Instagram), with ongoing monitoring and monthly reporting on campaign analytics to catch any early compliance flags and guide the next round of content.